SET YOURSELF APART BY DOING YOUR PART AUTHENTICALLY” CEO DriveHer
The other day I wrote a post explaining the importance of not giving too much thought about copycats internet thieves. As a business consultant this comes up often and I’ve found many of my clients suffering from execution paralysis, all because they’re trying to find the perfect safeguard for their business.
Now, I am all about protecting your intellectual properties and even creating safeguards, but if you allow yourself to be held hostage from actually putting yourself or products/service on the market, the would-be copycats have already stole from you. This type of worry brings about anxiety with the production paralysis. You do realize major brands everyday are copied? What is key is when wrongful parties are caught the consequences can be great. Nike, Beyonce, Burberry, Gucci, Chanel No.5, even the U.S. Federal government don’t allow copycats to stop them. Fraud is just part of the nature of the game, just make sure you find ways to rightly protect yourself byway of business insurance, disclaimers, copyright, and contractual agreements.
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The copycats and fakesters will always be a few steps behind you when you have an authentic and unique way of doing business. They can’t make a new move until you do! Remember that! This is why I believe personality, strategies, and unique formulas/style matters. People fail to properly brand themselves and create a “deep” digital footprint, hence making it easy for others to duplicate them. My brand is heavily predicated on ME, my life, my experiences, my flow, my style, even to how I communicate. Sure people can and have stolen parts of my business, but bay bay they fail miserably in trying to execute like me. What’s sad is they don’t get the results I do, why? Because I am heavily involved in the process of my procedures products, etc. What I do in business is always changing, some things even by the day, week, or month. This grants me a huge advantage, because I must remain very knowledgeable in my space and grant alternative info if need be. Most copycats will NOT keep up with the craft or info.
So, how what does this have to do with being part of the business gold standard? Everything! Authenticity in business is a gold standard, one the is actually very lacking. Even when it comes to make big name producers, companies, celebrities, you’ll be surprised how un-authentic they are and how they themselves have played copycat. They are always “re-inventing” themselves because often times they never were the real thing. We see this with many fake gurus on theses internet streets, their hand is in everything, they’re an expert on everything, etc., why? Because they’re shooting darks in the dark, hoping to land on target.
So, my little bit of advice is:
Be authentic, but to be authentic you must identify who you truly are, and what are YOUR strong attributes in business that can minimize duplication.
If you need help with business safeguards, get some consulting or a researcher that can help you identify some weak points of entry that may leave you vulnerable to copycats.
Be unique and have a signature process of doing things.
If you catch someone stealing, duplicating, or being a copycat; go after them and have ZERO mercy! Set the tone and prosecute to the fullest extent! Make an example out of them.
Stop living in fear. Understand when you’re authentic you have a deep well of ideas, strategies, and creativity. They don’t!
Always be clear in your contractual agreements, website disclaimer, legalities listed in/on digital products. I do not shy away from making my position clear.
Do a SWOT analysis of your business, and market research to see common points of entries where’s people tend to copy.
Hopefully this blog can ease your anxiety and get you out of production paralysis and you can take that great chance of going into the marketplace with full confidence. Knowing the realities of business is not always fun, but don’t stress over it, it’s business, not personal; that is until someone violates. Remember, true gold cannot be duplicated!
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